Tuesday, July 7, 2015

Digital Gifting Platform Ifeelgoods Is Disrupting The Way Companies Gift People

Over the past 5 years, Ifeelgoods has developed a turnkey digital gifting platform that has become the one-stop shop for all types of rewards campaigns and digital gifts. Through it, companies can seamlessly set up, customize and launch a rewards program within only a few clicks.

The platform was launched with the vision of transforming the way businesses gift their consumers, clients and employees. The free - one size fits all - toaster or coffee machine doesn't speak anymore to the customer who is immersed in a digital life and craves much more for instant and digital content such as music streaming subscriptions, a free movie download, an e-book, a movie or a digital currency.

Gifting Needs To Become More Personal

Whether it is to offer a gift as an incentive for a marketing promotion, to reward consumers for their loyalty or reward an employee to keep up the good job, brands need to rethink and redesign the way they gift people. They should embrace digital innovation and create a personal gifting experience that is aligned with today’s consumer behavior and trends.

Digital gifts such as iTunes credits, Google Play codes or Starbucks e-gift cards are extremely valuable rewards as they offer end-users the choice to pick the song, app, movie or coffee they like the most. Not only are those rewards inherently personalized to the tastes of the consumers, but they can also be delivered instantly – no need to wait for a few weeks of shipping for a physical good anymore.

Through the Ifeelgoods digital gifting platform, brands are empowered to offer their users a branded digital gifting experience – offline, online or on mobile – presenting them with a desirable digital gift they can use right away.

A Digital Gifting Platform Used By The Greatest Brands

To date, Ifeelgoods has delivered 30+ million gifts in 30+ countries and has powered various types of campaigns for 300+ leading global brands such as McDonald’s, L’Oreal & Coca-Cola (see more brand examples below)

The scalable platform provides a wide range of turnkey modules - from loyalty programs to marketing promotions - and gives access to 100,000+ different rewards. Gifts can be delivered through a large choice of channels: email, SMS but also directly through popular CRM tools such as Salesforce or Zendesk.

Strategic Licensing Partnership With Japanese Giant ITOCHU To Conquer Asia

On Thursday, June 18th, Ifeelgoods announced a significant licensing deal with one of the biggest corporation in the world: ITOCHU, a $55 billion company that is the third conglomerate in Japan. ITOCHU will get exclusive access to the Ifeelgoods digital rewards platform in the Japanese market (ifeelgoods.jp) and expand the business in the region.

Through this partnership, ITOCHU expects to generate $1 billion gross revenues within 3 years in Japan and Asian markets, by servicing companies in the advertising, airline, automotive, financial services, retail and telecommunications sectors; which will reach an aggregated numbers of tens of millions of consumers.

"Thanks to our partnership with Ifeelgoods, we will be able to provide our customers with the best technology to seamlessly execute rewards programs and campaigns in Japan at scale." says Yoshihiko Itoh, ITOCHU’s General Manager, Information Technology Business Department.

More Licensing Partnerships To Come

This licensing partnership validates that Ifeelgoods' belief in the power of digital incentives is shared by leading companies worldwide. Ifeelgoods is convinced that together with key corporations they can successfully help propel customer acquisition, customer retention and employee motivation.

By powering better and more rewarding experiences, Ifeelgoods intends to strengthen bonds between people and companies around the globe.

Learn more about Ifeelgoods: ifeelgoods.com
Learn more about the strategic partnership with ITOCHU: Forbes